Our Vision
To build India’s most trusted and integrated Beauty-Tech ecosystem, connecting brands, salons, and consumers through innovation, simplicity, and technology.
Ecosystem Profile
About
Apex Group.
A Pune-based group focused on beauty distribution, salon operations, and practical technology for the cosmetics and personal care industry.
BUILD WITH HONESTY • GROW WITH INNOVATION
Aapehx Cosmo-Tech Pvt. Ltd.
Our partnership firm, Apex Enterprises, has been converted into a Private Limited Company structure effective 1st September 2025.
Corporate Status
Business Continuity Active
Our growth is linked to the growth of our principal brands, distributors, salons, and trade partners.
Apex traces its roots to April 2011, when Apex Enterprises was formed to build a dependable distribution backbone for cosmetics, beauty, personal care, FMCG, and allied products.
Over time, the business has grown into a group of entities supporting distribution, retail presence, ERP implementation, reporting, automation, and practical digital tools.
Business Automization Tools
Sales and Stock Reporting
Multi-State Supply Network
Clear Operating Processes
Our Mission
To support the beauty industry with efficient distribution, useful retail experiences, salon-focused technology, and dependable service.
Our Philosophy
Build with honesty, grow through practical innovation, and serve every brand, store, salon partner, and user with care.
Leadership Team.
Hands-on founders with experience across markets, distribution, operations, systems, and long-term business planning.
Harish M. Chordiya
Co-Founder & Director — Markets & Brands
• 25+ years in cosmetics and ayurvedic product distribution and market development.
• Engineered high-volume product footprints and expanded regional sub-distributor relationships since 1999.
• Commands modern retail systems interface management and localized field network deployments.
Amit P. Dandekar
Co-Founder & Director — Operations & Technology
• Mechanical engineering background with 25+ years structuring automation systems for tier-1 enterprises.
• Leads systems, SOPs, finance, governance, and technology-enabled operations.
• Standardizes ecosystem automation metrics across integrated corporate technology backbones.
Aashish M. Chordiya
Co-Founder & Director — Finance & Technology
• 15+ years directing fiscal strategies, capital allocation, and financial planning for large-scale supply chain operations.
• Oversees corporate budgeting, taxation frameworks, and long-term fiscal compliance mandates.
• Supports financial planning, risk review, and technology-backed business operations.
Our Managed
Entities.
A group of connected entities supporting distribution, retail, salon operations, and technology-led business tools.
01
Apex Salon Services India Private Limited
Supporting salons with practical technology and industry-focused solutions for daily operations.
02
Esvee Enterprises
Managing multi-brand distribution for cosmetics and professional products across key markets.
03
Apex Techies
Building ERP, automation, reporting, and digital tools for group and partner operations.
04
Spectrum – Apex Retails
Operating retail stores and consumer-facing beauty experiences through Spectrum - Apex Retails.
Partnership Gateway
Contact Apex Group